Design und künstliche Intelligenz (2022)
Research project
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Authors Marc Engenhart and Sebastian Löwe explain in an understandable and comprehensible way what hides behind the dazzling buzzword artificial intelligence. They provide insights into the broad range of applications and potentials of intelligent systems. For the first time in German-language academia, cross-disciplinary theoretical systems are developed for artificial intelligence as a design tool as well as a design material.
With this book, Engenhart and Löwe show that design must be rethought. Because with artificial intelligence, designers can not only work on a new evolutionary level. They are able to design in such a way that the final design solution actually originates at the moment of its use being adaptive to the users’ preferences. For this new notion of design, the book not only develops the principles of good design and shows first practical steps. It also uses well-selected case studies to show how good design can be implemented with artificial intelligence.
The book ultimately lays the foundation for the design of the future. It will revolutionize our understanding of how design must be thought and practiced.
Erik Spiekermann, probably the best-known German graphic designer and typographer, said about the book: "We designers have a new colleague, called AI. This book doesn't promise easy solutions, but it explains carefully, understandably and, above all, well designed, what we should expect from the new colleague and how we should deal with her. It's about time for this book."