As the Director of UX Design at Virtual Identity, a leading digital agency, I oversee a talented team of UX and UI designers. Our team collaborates with prominent clients like Siemens, Roche, and Hyundai, delivering innovative solutions tailored to their needs. My specialization lies in developing AI-driven solutions to enhance user experiences and drive client success. I am also co-founder of the Designing with Artificial Intelligence conference (2020) and co-author of the bestselling book Design und künstliche Intelligenz (2022).
From 2018 to 2023, I served as a Professor of Design Management at Mediadesign (MD.H) University of Applied Sciences in Berlin. Before that, I worked as a post-doctoral research associate in the Department of Graphic Design and Visual Communication at HMKW University of Applied Sciences, Berlin. I hold a B.A. in Media Studies, a diploma in Media Arts, and earned my Ph.D. from the University of Halle-Wittenberg, Germany.