Rhetorik der Einflussnahme. Die Influencerin als ästhetisches Identifikations- und Sinnangebot
In: POP. Kultur und Kritik
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Influencers on Instagram are still a blank spot for academic research. By referring to an article from Wolfgang Ulrich in the same publication, this article tries to scrutinize the phenomenon of influencing on Instagram. It takes a closer look at the visual and rhetoric techniques influencers apply to come up with a subtle but powerful identificatory offer.